Every startup starts with an idea and a dream. Our founder’s love for food and his dream of doing something big, gave him a direction to step into being an entrepreneur in the FMCG industry.
Talking about his personal eating habits, he had always been very particular about the food quality and taste which always pushed him to pick the best from the farms for his home and his family. He felt what he could bring for his family, could be brought for many others around him. This is how his milk-brand, Bovino came into existence in 2016 as there were very limited options for affordable, un-adultered milk in urban areas. Since then he worked hard with a single vision of providing the best produce from the farm to his customers at the most reasonable cost.
The positive response and the increasing demand from our milk-only-Brand customers pushed us to bring more products from our trusted farms for our people. What started out as Bovino, a Milk-only-Brand, in 2016, went on to become Morning Crate, a Farm-to-Home FMCG Brand, in 2022. Our customers are attached to their favourite Morning Crate products and expect a certain taste when they go for Morning Crate products.
With the wind behind us, our founder is very positive about the prospects of taking Morning Crate to heights!